Programmer. Spiritual teacher. Founder of Simplero.
The only thing AI can’t copy is you.
I help ambitious spiritual entrepreneurs debug the invisible belief running their business — and build the machine to express what comes through when it dissolves. Inner work and business architecture in one relationship, with one person who can actually see both.
01 — The Last Moat
What AI can’t copy.
Your content. Your course. Your funnel. Your copy. Your coaching frameworks. Your strategy. Your design. Your software. Your email sequences.
All of it is about to be commoditized. AI will generate it, and most of it will be indistinguishable from what you made.
What AI can’t generate is you.
Your actual frequency. The specific consciousness you bring to a room. The thing people feel when they’re in your orbit that they can’t feel anywhere else.
That’s the only moat left.
And here’s the problem: most people haven’t done the inner work to actually be themselves. They’re running masks they picked up at age seven. When AI exposes the fake stuff at scale, the only ones still standing will be the people who can deliver themselves undiluted.
That’s the work I do.
That’s the only moat left.
02 — What I actually do
Four things in one relationship.
I'm the only person I know who does all four of these at once. Most people offering “integrated” coaching can fake one or two. I do all four in the same conversation.
01 / Programmer
I see systems.
I debug. I think from first principles.
25 years
02 / Spiritual teacher
I see the Mind Bug running the show.
I can hold space at the depths most coaches won't go near.
20 years
03 / Founder
Running Simplero for 17 years.
2,500 businesses. Zero VC funding. I still answer customer emails.
17 years. $909M.
04 / Coach
I can both hold you and challenge you.
I can hear what's not being said. I can guide without forcing.
Same conversation.
Most people offering “integrated” coaching can fake one or two of these. I do all four in the same conversation. That’s what lets me catch the Mind Bug, redesign your business model, and architect the systems to run it — as one integrated act, instead of four disconnected contractors who don’t talk to each other.
Mind. Model. Machine.
— one brain, one conversation, one coherent build.
03 — Who this is for
You’re too spiritual for the business bros and too ambitious for the spiritual crowd.
You don’t fit in either room. You refuse to fit in either room.
You’ve done the inner work. Therapy, retreats, breathwork, the masterminds, the deep stuff. You’ve had the breakthroughs. You know your patterns.
And yet — same revenue for 12 months. Same ceiling. Same 60-hour weeks. Same quiet voice that says “I should have figured this out by now.”
You’ve sat in $30K mastermind rooms and felt like an outsider because nobody there talked about anything real. You’ve sat in spiritual circles and felt like an outsider because nobody there could talk about money without flinching.
You want the jet and the meditation practice. You want the empire and the integrity. You refuse to dim either side.
You’re in the right place.
You want the empire and the integrity. You refuse to dim either side.
04 — Ways in
Start anywhere.
No pressure. No funnel.
01 / Free AI tool
The Mind Debugger
Type what you've been struggling with. In 60 seconds it names the specific Mind Bug running your operating system — in your own words, with a precision you didn't expect.
02 / The voice
The Debug
Get my newsletter. Mind bugs named. Mind. Model. Machine. Offers. What I'm working with and have learnt in my own life.
03 / Watch me work
The podcast
I sit down with coaches, founders, and healers and map out what their business could be. Live. Unscripted.
04 / Go deep
RECODE
12-month container. Weekly group coaching plus 1:1s. For when you're ready to actually dissolve the thing that's been holding your ceiling.
Real people. Real shifts.
Kira Sutherland
Clinical nutritionist
“Income tripled.”
Robert Gillette
Executive coach
$500K → $3M
Bunny Young
Business coach
“$1,000/mo in tools became one annual plan.”
Kelly Schaub
Online art teacher
“Back-to-back record months.”
George Kao
Conscious marketer
“I scored 12 platforms. Simplero won.”
Robin Green
Ear seeds and health coach
“The trapped pattern doesn’t exist anymore.”
Josiah Brandt
Community founder
“I am the value. The thing is just a container.”
Brigid
Health Coach
“He built what I asked for in two weeks.”
17
Years
10,000
Businesses
$914M
Generated
$0
VC funding
You will never get a bot when you email me.
You will never submit feedback and feel ignored. You will never be treated like a number. You will always have a home here.
No VC money. No exit plan. No risk of getting acquired and shut down. No pivot to enterprise. No bait and switch.
17 years in. 17 more to go.
This is the work. This is the home. This is what I’m doing with my life.
17 years in. 17 more to go.
Come in. Start wherever feels right.
The Mind Debugger if you want a taste. The book if you want the argument. The Debug if you want the voice. The podcast if you want to watch me work. RECODE if you’re ready to go deep. The Partnership if you want me in the build.
No countdown timer. No urgency tactics. No fake scarcity.
Just a home. Stay as long as you like.
